‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This menace of ultra-processed foods (UPFs) is truly global. Even though their intake is notably greater in developed countries, making up over 50% the typical food intake in the UK and the US, for example, UPFs are replacing natural ingredients in diets on each part of the world.

In the latest development, a comprehensive global study on the dangers to well-being of UPFs was published. It cautioned that such foods are leaving millions of people to long-term harm, and urged urgent action. In a prior announcement, an international child welfare organization revealed that an increased count of kids around the world were suffering from obesity than underweight for the historic moment, as processed edibles overwhelms diets, with the sharpest climbs in developing nations.

A noted nutrition professor, professor of public health nutrition at the a prominent Brazilian university, and one of the analysis's writers, says that profit-driven corporations, not consumer preferences, are driving the transformation in dietary behavior.

For parents, it can appear that the entire food system is working against them. “At times it feels like we have absolutely no power over what we are serving on our child's dish,” says one mother from the Indian subcontinent. We interviewed her and four other parents from across the globe on the growing challenges and frustrations of supplying a healthy diet in the time of manufactured foods.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Nurturing a child in the Himalayan nation today often feels like trying to swim against the current, especially when it comes to food. I make food at home as much as I can, but the moment my daughter leaves the house, she is surrounded by brightly packaged snacks and sweetened beverages. She persistently desires cookies, chocolates and packaged fruit juices – products heavily marketed to children. One solitary pizza commercial on TV is sufficient for her to ask, “Is it possible to eat pizza today?”

Even the educational setting reinforces unhealthy habits. Her canteen serves sugary juice every Tuesday, which she eagerly awaits. She is given a packet of six cookies from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

On certain occasions it feels like the entire food environment is opposing parents who are just striving to raise well-nourished kids.

As someone employed by the a national health coalition and heading a project called Encouraging Nutritious Meals in Education, I comprehend this issue profoundly. Yet even with my expertise, keeping my eight-year-old daughter healthy is incredibly difficult.

These constant encounters at school, in transit and online make it next to unattainable for parents to restrict ultra-processed foods. It is not only about the selections of the young; it is about a dietary structure that encourages and advocates for unhealthy eating.

And the figures reflects exactly what parents in my situation are experiencing. A demographic health study found that 69% of children between six and 23 months ate poor dietary items, and nearly half were already drinking sweetened beverages.

These statistics echo what I see every day. A study conducted in the area where I live reported that 18.6% of schoolchildren were carrying excess weight and more than seven percent were obese, figures directly linked with the surge in processed food intake and less active lifestyles. Another study showed that many youngsters of the country eat sugary treats or salty packaged items on a regular basis, and this habitual eating is linked to high levels of tooth decay.

This nation urgently needs more robust regulations, better nutritional atmospheres in schools and more stringent promotion limits. Before that happens, families will continue fighting a daily battle against processed items – an individual snack bag at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My circumstances is a bit unique as I was forced to relocate from an island in our chain of islands that was devastated by a powerful storm last year. But it is also part of the stark reality that is affecting parents in a part of the world that is feeling the very worst effects of climate change.

“Conditions definitely worsens if a hurricane or volcanic eruption wipes out most of your crops.”

Even before the storm, as a food nutrition and health teacher, I was very worried about the increasing proliferation of quick-service eateries. Currently, even local corner stores are involved in the shift of a country once known for a diet of healthy locally grown fruits and vegetables, to one where fatty, briny, candied fast food, packed with manufactured additives, is the choice.

But the scenario definitely deteriorates if a severe weather event or geological event decimates most of your produce. Fresh, healthy food becomes hard to find and prohibitively costly, so it is incredibly challenging to get your kids to have a proper diet.

Despite having a stable employment I wince at food prices now and have often resorted to selecting from items such as legumes and pulses and meat and eggs when feeding my four children. Providing less food or smaller servings have also become part of the post-disaster coping strategies.

Also it is very easy when you are balancing a demanding job with parenting, and hurrying about in the morning, to just give the children a couple of coins to buy snacks at school. Sadly, most campus food stalls only offer ultra-processed snacks and carbonated beverages. The consequence of these challenges, I fear, is an increase in the already epidemic rates of non-communicable illnesses such as adult-onset diabetes and high blood pressure.

Uganda: ‘It’s in Every Mall and Every Market’

The symbol of a international restaurant franchise looms large at the entrance of a commercial complex in a city district, challenging you to pass by without stopping at the drive-through.

Many of the youngsters and guardians visiting the mall have never traveled past the borders of the country. They certainly don’t know about the past financial depression that led the founder to start one of the first global eatery brands. All they know is that the three letters represent all things modern.

At each shopping center and all local bazaars, there is quick-service cuisine for any income level. As one of the costlier choices, the fried chicken chain is considered a special occasion. It is the place city residents go to mark birthdays and baptisms. It is the children’s incentive when they get a good school report. In fact, they are hoping their parents take them there for the holidays.

“Mom, do you know that some people take takeaway for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from fried breakfasts to burgers.

It is the weekend, and I am only {half-listening|

John Sanchez II
John Sanchez II

A Tokyo-based writer passionate about sharing Japanese culture and travel experiences with a global audience.